5 Brand Identity Templates [With Tips & Examples] (2024)

Just like people, no two businesses are exactly the same. One key element that sets your company apart from others out there is yourbrand identity.

Having a strongbrand identity shapes how customers perceive your brand. It can make them choose you over your competitors, tipping the scales in your favor. Hence, you can't afford to wing it.

Now the big question is, how do you create a strong brand identity that drives business growth? Continue reading to find out what a brand identity is and how to build it. We've also included examples and templates to help you develop a memorable brand identity.

Here’s a short selection of 6 easy-to-edit brand identity templates you can edit, share and download with Visme. View more templates below:

Table of Contents

• What Is Brand Identity?
• Why Is Brand Identity Important?
• 4 Brand Identity Examples
• 5 Brand Identity Templates
• How To Present Your Brand Identity
• Sealing The Foundations of Your Brand Identity with Visme
• Brand Identity FAQs

What Is Brand Identity?

If a brand were a person, their brand identity would be their personality and special aspects that make them unique. For a business, a brand identity is the face it shows to the world, a representation of brand values, mission and purpose.

For the consumer, there will always be an emotional association with the combination of colors, fonts, images and storytelling from your brand. These together are what makes up a brand identity.

Here’s a quick list of all the elements that make up a brand identity:

• Brand name
• Logo package
• Colors
• Typography
• Graphics, images, illustrations and textures
• Voice and tone
• A catchphrase or slogan

When we talk about marketing, a brand identity is an essential element for success. All visual and content-based marketing material must follow brand identity guidelines. This is how people recognize the content you share as being yours.

Discover the secrets to simplifying your brand marketing strategy in just a few minutes by watching this video. Don't miss out on the opportunity to transform your company’s branding strategy and make it stand out.

Why Is Brand Identity Important?

Why does your business need a brand identity? Foremost, an identity is essential if you’re aiming for increased brand awareness, better brand loyalty and eventually positive brand equity. Brand identity is what fosters memories about your brand in people’s minds.

A strong brand identity is a foundation for growth. Your business needs a brand identity to properly tell the stories it needs to tell. Also, to visually and emotionally enrich the experience that people have when they interact with your brand touchpoints.

Without a brand identity, your brand goes unnoticed. It’s that simple.

Without a brand identity, your brand goes unnoticed. It’s that simple. However, creating an identity that’s imprinted in the hearts and minds of your audience isn’t a walk in the park. There are many moving parts and we've created an article on how to build a brand identity. By reading this article, you'll learn how to piece these moving parts together

Now here's the interesting part. Visme makes it easy for your business to build and manage a powerful brand identity. That’s not all. With the Visme Brand Wizard, your team can stick to the brand identity guidelines easily on every project they work on.

Before we move on to the templates, I just wanted to remind you about our YouTube Channel, where we share videos chock full of tips on how to brand, manage and market your business.

Here’s a video about brand personalities to help you craft a brand identity you can be proud of.

4 Brand Identity Examples

If you’re creating a brand identity for your business, looking at examples will help you understand the scope of its importance. The brand identity examples below are from large companies that have great brand equity and a loyal customer base.

How do you think they got there? With a lot of perseverance and, you guessed it, a solid brand identity to carry them through.

Hydroflask

The brand identity for Hydroflask is all about living your best life, preferably outdoors. Their slogan is “Hey, let’s go” and they inspire users, ambassadors and team members to use the hashtag on their social media. The Hydroflask identity isn’t about a color palette but about the storytelling and the people.

HubSpot

HubSpot is a notable example of brand identity. Since the beginning, HubSpot has always been orange. Their signature color is at the base of all their visual branding.

But the orange isn’t everything; their brand identity design goes beyond that. Part of HubSpot’s brand identity is its Culture Code, a 120-slide deck that explains why HubSpot cares so much about culture, both for their clients and their team.

Duolingo

The Duolingo owl is one of the most memorable brand mascots on the internet these days. So much so that it’s a hit on TikTok. But Duo’s (the mascot’s name) popularity didn’t start on social media. The mascot is the foundation of the brand identity; its shape inspired the curved shapes on the logo.

Ikea

There are a number of things we can say about the Ikea brand identity that go beyond its logo and iconic colors. For example, their Swedish meatballs or the way you have to walk through the entire maze to get to the end, or the illustrations in the building instructions and even the names of the items they sell.

Ikea's brand guidelines are all about creating a solid brand identity and you can feel it at every touchpoint.

5 Brand Identity Templates

Visme has all the templates you need to keep your brand identity in check. Here are five brand identity templates to help solidify your brand identity.

This is just the tip of the iceberg. To see more, visit our template gallery.

Pro Tip: Create digital, online brand guidelines that you can share with a link instead of a downloaded PDF. With Visme, you’re able to create an interactive brand identity guide in any dimensions you like; a document, a presentation or an infographic. The best part about using digital documents is that you can add all sorts of interactive elements to them: video, hotspots, popups and animated elements like illustrations, icons, characters and even charts and graphs.

1. Brand Guidelines Document

This 11-page document not only lays out all the essential elements of a brand identity but also has pages for other elements like letterheads, business cards and email templates. Likewise, you’ll find a page for the tone of voice for your brand communication.

2. Brand Guidelines PDF

The PixelGo branding template is a simple document where you can share your basic brand identity elements. Include the dos and don'ts of how to use your brand logo on any type of content your team creates.

Tweak this style guide example below to easily create one that communicates your brand values and purpose.

3. Brand Guidelines Template

With this style guide example, it’s evident that you don’t need that many pages to share your essential brand identity elements. Add your logos, colors and fonts to a document and add the digital link to all the briefs for content creators.

4. Healthcare Brand Guidelines PDF

When creating a brand guidelines document, it's a good idea to include an introductory section with the values and mission of your brand. The “why” about your brand is just as important as the colors and typography.

Use this brand design template to communicate the elements of your brand’s unique identity.

5. Worksuite Brand Guidelines Document

Use your brand guidelines document as a starting point for how your brand communicates. This document is like a window into your brand, so make sure its pages represent your brand identity as well.

How To Present Your Brand Identity

The first order of business for presenting your brand identity is a brand guidelines document or presentation. You saw five examples above of brand guidelines document templates, which are just one way of presenting your brand identity.

Below is another type of brand guideline, in this case, a presentation. You’ll find all the same pages as the document but in a different layout. These slides are easy to add to a proposal, pitch deck or employee handbook presentation.

Other ways of presenting your brand identity to the consumer are at every form of branding they interact with.

For example :

• Visuals in a retail store
• Social media graphics
• Products and packaging
• Events and conferences
• Videos, intros and outros
• Merchandising
• Billboards
• Your website
• Your apps
• Emails
• Brochures
• Infographics
• Business cards

And the list goes on…

Sourcing images for your branded documents doesn't have to be a hassle. Visme has a rich library of over a million high-quality images you can use for your next design.

And if you don't find any image that matches your need, Visme has got your back. With Visme's AI image generator, you can generate professional-level graphics, images, arts, and illustrations at the snap of your finger.

Visme's AI writer tool is also a handy assistant for generating high quality content for your branded business materials. Simply input an accurate prompt and watch the tool do its magic.

Sealing The Foundations of Your Brand Identity with Visme

Having a brand identity is critical to your business growth. So why are you still putting it off? It’s time to get your brand identity down on a digital document. Not only for your team to use, but also to include in investor pitch decks, proposals, media pages for influencers and much more.

Visme can help seal your brand identity on all the touchpoints of your business, from simple color-coded icons to interactive scrolling infographics and event posters.

Discover all the ways Visme can help your brand identity shine.

Brand Kit

The Visme Brand Kit is a feature inside your Visme dashboard. This is where you set up your logos, fonts and color palettes to use on all the projects you and your team work on together.

Once the Brand Kit is set up, all the assets are in your editor and are automatically applied when you create new projects. The Brand Kit is a key element for team collaboration when working on branded graphics together.

Read this article to learn more about creating a branding kit for your business.

Branded Templates

Inside the Brand Kit is a section where you can store branded templates to reuse whenever you want. Keep presentations, proposals and reports ready for your team members to use.

Once you or one of your team members works on a branded project that looks and works great, it’s a good opportunity to turn that project into a branded template for future use.

Brand Wizard

Finally, the cherry on the pie when it comes to running a brand identity with Visme is our Brand Wizard. By simply adding the domain for your website, your brand assets are pulled into the system and our AI creates a set of branded templates. All the generated templates are ready to use as soon as you have them.

If you don’t have a website yet, you can also just add the logo, colors and fonts yourself. Likewise, if you still aren’t sure about your brand assets, the Brand Wizard can help you test out combinations until you choose the perfect one.

Brand Identity FAQs

Q. What is a brand identity example?

Brand identity is a collection of branding and visual elements that make up a company’s persona, image and values. Brand identity examples refer to samples of top brands with distinct brand identities and how they communicate their brand to inspire your creativity.

Q. What determines brand identity?

Brand identity is determined by a combination of factors, including:

• Brand Purpose: The reason why the brand exists and what it aims to achieve. This purpose should resonate with the brand's target audience and differentiate it from its competitors.
• Brand Values: The beliefs and principles that the brand stands for. These values should be reflected in the brand's messaging, products and actions.
• Brand Personality: The characteristics and traits that the brand embodies. This includes the brand's tone of voice, visual identity and other elements that help to create a consistent and recognizable brand image.
• Target Audience: The profile of customers your brand wants reach and engage with. Understanding the needs, desires and behaviors of the target audience is critical for building a brand identity that resonates with them.
• Brand Experience: The sum total of all interactions people have with your brand, including the products, customer service, marketing and other touchpoints. A positive brand experience can help to reinforce the brand's identity and build brand loyalty.

All of these factors work together to create a brand identity that is unique, compelling and memorable.

Q. How do you create a brand identity?

Follow the branding tips below to create a unique and memorable brand identity.

• Define your brand: Start by knowing who you are and what your brand stands for. Also, figure out your mission, purpose, values and unique positioning.
• Identify your target audience: Understanding the people you want to reach will enable you to develop a brand identity that resonates with them.
• Choose a brand name and logo: Your name and logo should be memorable, unique and reflect your brand's personality and values.
• Develop a brand message: Your message should be clear, concise and memorable. It should communicate what your brand is all about and what it stands for.
• Create brand visuals: Your brand visuals include the colors, typography and imagery that will be associated with your brand. Ensure your visuals are consistent across all marketing materials.
• Establish brand guidelines: Your brand guidelines should include all the elements of your brand identity, including your brand message, visuals and tone of voice. These guidelines should be followed by everyone who creates marketing materials for your brand.
• Use a Brand Identity Template: Premade templates for brand identity ensureyour branding stays consistent across different marketing materials, platforms and touchpoints.
• Test and refine: Once you have created your brand identity, test it with your target audience to see how it is received. Use feedback to refine your brand identity as needed.

Q. What should be included in a brand identity?

• Logo: The brand logo is a visual representation of the company and is a key element in creating brand recognition and recall.
• Colors: The colors used in a brand's identity can help communicate its personality, tone and values. It is important to choose a color palette that is consistent across all brand collateral.
• Typography: The font used in a brand's identity can communicate the brand's personality, tone and values. It should be consistent across all brand collateral.
• Voice and tone: The voice and tone of a brand should be consistent across all communications to create a cohesive brand identity.
• Mission statement: A clear and concise mission statement can help communicate the brand's purpose and values to customers.
• Brand messaging: Brand messaging should be consistent across all channels and should communicate the brand's unique value proposition.
• Brand guidelines: A set of guidelines that outline how the brand should be represented across all channels and media should be created and shared with all stakeholders to ensure consistency.
• Brand assets: The brand assets, such as imagery, videos and graphics should be consistent with the brand identity to create a cohesive brand experience.
• Packaging: The packaging of a product should be consistent with the brand identity to create a consistent brand experience.
• Customer experience: The customer experience should be consistent with the brand identity to reinforce the brand's values and personality.

Q. What is the goal of brand identity?

The goal of brand identity is to create a strong, recognizable and unique image that represents the values, personality and purpose of the brand. This identity helps to establish trust and loyalty with customers, differentiate the brand from competitors and communicate the brand's message effectively.

Ultimately, having a strong brand identity creates a positive perception of the brand in the minds of consumers, which can lead to increased sales and business success.

Q. What are the 7 elements of brand identity?

Here are the elements of brand identity:

• Logo: A unique symbol or mark that represents the brand
  Tagline: A short and memorable phrase that captures the essence of the brand and what it stands for.
• Color palette: A set of colors that are used consistently across all brand communications
• Typography: The typefaces and fonts that are used to create a consistent visual style for the brand.
• Imagery: The visual elements that are used to convey the brand's personality and values, such as photography, illustrations, or graphics.
• Voice, tone and vocabulary: The style and personality of the brand's written and spoken communications, including its messaging, language and tone.
• Shapes and patterns: Shapes refer to the form, outline or contour of design elements or figures, while patterns are repeated decorative design.
• Brand guidelines: A set of rules and guidelines that define how all of the above elements should be used to create a consistent and cohesive brand identity.

Your Turn

Managing a brand and its respective identity isn’t a job for just one person. Even if your company has a brand manager or something similar, it’s not their job alone to make sure all brand touchpoints are covered.

That’s where brand guideline documents, brand kits and branded templates come into play.

Get on over to your Visme dashboard and create a digital brand guidelines document. It’ll be a lot easier for your team to stay on brand together every step of the way.